Look out for each other

Road safety charity Brake is today launching a campaign calling on all road users to look out for each other, to help stop the five deaths and 61 serious injuries that happen every day on UK roads, and particularly to protect people on foot and bike. The call comes at the start of Road Safety Week, coordinated by Brake, during which police across the country will be stepping up traffic enforcement to deter and catch drivers putting others at risk. Media are invited to launch events across the UK – details below.

As part of the campaign, Brake and partners RSA and Specsavers are today (17 Nov) revealing statistics showing shocking numbers of UK drivers senselessly risking lives by flouting traffic laws. Almost one million fixed penalty notices were issued for ‘careless driving’ and speeding offences in 2013 –almost two a minute. 950,505 were for speeding and 17,483 for careless driving (a fixed penalty newly introduced in August 2013). 

-  Two fixed penalties for ‘careless driving’ or speeding issued every minute

-  Two in five (41%) UK primary school children say they have been hit or nearly hit by a vehicle while on foot or bike