Sales Increase

In 2014, Citroën and DS sold 2,259 new cars and LCVs in Ireland, delivering a sales increase of 18.6% on 2013 thanks, in part, to its growing range of award-winning products. Passenger car sales for the two brands increased by 9.6%, with a significant contribution from the highly successful newly launched C4 Picasso range. 2014 saw the launch of the Grand C4 Picasso, New C1 and C4 Cactus which represent a new positioning for the Citroën brand, with an even greater emphasis on eye-catching design, greater comfort and more useful technology, as well as excellence in terms of the customer ownership experience.

As a result, more Retail customers have been attracted to the brands’ showrooms, with Retail sales up 52.6% to 786 registrations.

The combination of growing sales in 2014 and a multiple award-winning product range reflects the rising desirability and appeal of Citroën and DS models, which in turn helps to deliver increasingly competitive residual values across both ranges.

2015 looks promising as the New Citroën C4 Cactus only went on sale in September 2014 and is already topping the orders. That means 2015 will be the first full year of sales for the striking new model – which is just one of the seven 2015 European Car of the Year finalists and was recently voted BBC TopGear Magazine’s ‘Hatchback of the Year’.

For more information log onto www.citroen.ie