MORE THAN RED EVOLUTION

“More than Red: Evolution never stops” is the title of the Ducati World Première 2017. This key event has allowed Ducati to present - to both the press and thousands of fans - the six new motorcycles to be showcased at EICMA 2016, the 74th edition of the International Motorcycle Show being held at the Milan-Rho Trade Fair Centre from 10 to 13 November.

Bikes, strategies and goals: a global event in live streaming that saw Claudio Domenicali, CEO of Ducati Motor Holding, unveil the latest motorcycles and sum up developments on both the market and at Ducati. Buoyed by a record-breaking performance in 2016 which saw motorcycle sales break the 50,000 barrier - thanks to new products, innovative technology and future-oriented planning - it's a solid, confident Ducati that heads to Milan. These are true 'dream bikes', ready to thrill the crowds and confirm this iconic brand's pivotal place in the motorcycle industry.

"More than Red: Evolution never stops represents the very essence of Ducati 2017 as presented this evening”, stated Claudio Domenicali, CEO of Ducati Motor Holding. “RED for passion, performance, racing, and MORE to indicate a product range that continues to grow, including not only more accessible, differentiated models, but also unprecedented levels of service. A key example of this is the new used Ducati certification and warranty scheme, called Ducati Approved, which makes access to the Ducati world even easier by offering all the economic advantages of a used product but with assurance and guarantees on a par with those of new ones. To close what was a fantastic evening we also had Chaz, DesmoDovi and Casey, together with the most incredible bike ever built by Ducati, the 1299 Superleggera".

Taking centre-stage at the Ducati World Première 2017 were the new motorcycles that complete and extend the Ducati range for 2017. Of the eight new motorcycles set to join Model Year 2017, no less than six were unveiled on the eve of EICMA (preceded by the SuperSport, already successfully presented at INTERMOT 2016, the international fair held in Cologne last 3 - 9 October). The eighth and last new bike, instead, will arrive in January 2017. During the Ducati World Première Claudio Domenicali announced a new deal with renowned clothing brand Diesel which - following the success of the Monster Diesel presented in 2013 - will see the arrival of a Diavel Diesel, a new, unique interpretation of this mutually rewarding partnership.

There's only one motorcyle that's instantly recognisable without having to check what's written on the tank: the Monster. Much more than a bike, it's an icon that, for an incredible twenty-four years, has defined both a segment

Another major new unveiling at the Ducati World Première 2017 regards the new Multistrada 950, the Bologna-based bike manufacturer's smallest “multibike”, designed to provide all the excitement of the Multistrada in a more accessible, versatile way. Designed to put great performance within everyone's grasp, the Multistrada 950 is for those who want to get in some touring (and perhaps enjoy the company of a passenger) and those who want an agile fun bike that's ideal for everyday use.

In addition to Casey Stoner, illustrious participants at the Ducati World Première 2017 included two official Ducati riders, Andrea Dovizioso (Ducati Team) and Chaz Davies (Aruba.it Racing - Ducati), respectively the winners of the last MotoGP in Sepang and the last six Superbike races.