Audi Quattro showcase at Weston

Audi Ireland hosted an exciting national Audi quattro® test drive event from the 5th - 7th of December in Weston airport, to showcase the heritage and benefits of their permanent all-wheel drive technology system. The event invited Audi customers, Audi dealers, myAudi competition winners and members of the motoring media. Guests experienced the innovative Audi quattro® technology in three tailored test drive workshops.

Pioneered by Audi and evolved over 30 years, Audi has developed the right all-wheel drive technology for every Audi vehicle concept. The test driving experience provided guests with the opportunity to understand the quattro® permanent all-wheel system and the benefits it has to offer, thanks to the impressive driving dynamics, traction and increased safety that only a quattro® can offer.

The Audi RS6 quattro® performance assessment gave drivers the opportunity to witness former Austrian rally champion, Stefan Eichhorner put Audi’s most powerful car to the test. This was followed by a quattro® grip surface workshop which featured the Audi S3, Q3 and A6 quattro® vehicles. Finally the safety test allowed drivers trial the Audi A4 quattro® on simulated ice which demonstrated how quattro® technology intuitively responds when you need better traction in tricky icy conditions or extra grip on wet slippery roads in comparison to a front wheel drive A4.

Display models at the event consisted of a variety of exceptional vehicles including the highly anticipated new 2014 Audi A8, the Future Now exclusive model range and the original quattro® rally car owned by Irish rally driver, Pat Horan.

Richard Molloy, Head of Product and Marketing at Audi Ireland commented: “This Audi quattro® event is the first event of its kind in Ireland and we were delighted to be in a position to provide our customers, dealers and members of the press with an opportunity to experience firsthand our exciting quattro® range in Weston airport and demonstrate exactly what quattro® technology is and how applicable it is to Irish motorists.”

For further information on the Audi quattro® range or to test drive an Audi with quattro® permanent all-wheel drive, visit www.audi.ie or contact your local authorised Audi dealer.