KIA GETS THE WORLD CUP ON THE MOVE

Kia Motors conducted a handover ceremony today at Arena de Sao Paulo in Sao Paulo, Brazil for the supply of a fleet of official vehicles to ensure the smooth and efficient transportation of teams, officials, delegates and official VIP visitors from all over the world during the upcoming 2014 FIFA World Cup Brazil™.

“This year’s World Cup marks Kia’s consecutiv...e participation as a sponsor of the world’s most popular global football competition,” said Soon-Nam Lee, Vice President of the Overseas Marketing Group, Kia Motors Corporation. “We are truly delighted to continue our active involvement in the tournament, as we believe football marketing is an integral part of our vision to elevate Kia’s global brand awareness to the next level and to ultimately become a formidable player on the global automotive stage.”

As an ‘Official Automotive Partner of FIFA’, Kia is supplying official vehicles from its wide-ranging model line-up to the Organizing Committee for the 2014 FIFA World Cup Brazil™. The 410-vehicle fleet to be used during the tournament includes the stylish Sportage crossover and flagship Sorento SUV. Meanwhile, in the lead-up to this year’s tournament, Kia provided 93 vehicles for pre-tournament preparations such as the 2014 FIFA World Cup™ Official Draw event.

In addition to the official vehicles, a ‘Kia Roadside Assistance Team’ will be available 24-hours a day throughout the event. The team will provide various emergency services to ensure the safety and convenience of drivers and passengers of official vehicles. During an emergency, drivers are instructed to call a phone number from a hotline sticker that will be placed in each official car for urgent and prompt assistance.